A few months ago Jill asked if I could come up with a Queen of Hearts themed paint job for her new Norco Rampage. She planned to race it on the pumptrack at Crankworkx in Whistler this year. I don’t think I let her finish her sentence before I said yes. The idea sounded rad but was more of a challenge than I expected. Maybe artist’s block or something. Finally, after numerous underwhelming attempts to come up anything worthy, I finally landed on something I was willing to take a chance on. Just in time too. The clear coat was probably still curing as it hung over Bryn's tailgate on the way up to Crankworx.
Norco said branding and logos could take a back seat to the design so I was able to bring the entire frame in on the design. I managed to work their logo in where I thought it made sense, wouldn’t take away from everything else, and would still be noticed. It was definitely noticed and got some cool coverage over the weekend. Even made it into an article on Pinkbike.com and Notubes.com. Watch the unmaking video I made too!
I was equally nervous and stoked to show Jill what I came up with. Here is the moment of truth as captured by Bryn Atkinson through the window of the booth.
I really wanted something bold and recognizable that couldn’t be ignored.
I really like working the details. Making the colors, logos and patterns look like they belong where you put them can be a fun part of the process. Not always easy and may take a few tries to get it just right, but worth the extra effort in the end.
I was stoked to be able to make it up to Crankworx to watch Jill race it in under the lights.
I was even more stoked to see her win on it! She even gave me a huge shout out during her interview!